A Week at Dressage at Devon for Properties on the Potomac, Inc
by Krasi Henkel, Broker, Properties on the Potomac, Inc.
In the horse world, there’s no show quite like Dressage at Devon. The iconic showgrounds just outside Philadelphia draw elite competitors from across the nation and globe. To ride in the Dixon arena at Devon is a lifelong dream for many equestrians.
As a Virginia, Maryland, D.C. – based real estate brokerage specializing in estates, land, and horse properties, we were thrilled to secure the last vendor “cottage” for Dressage at Devon 2023 the last week in September. Having exhibited at weekend expos before, I didn’t initially grasp the magnitude of having a presence for a full week. The concept of a “cottage” also took some getting used to — a simple table and banner would not represent our commitment to excellence.
In the three weeks leading up to the show, I devoted extensive preparation to designing and outfitting our cottage. I wanted every detail to align with our mission statement’s promise of “impeccable service.” For Properties on the Potomac, that meant creating a space that exemplified sophistication, expertise, and understanding that home is where the heart is. For horse lovers, the heart is where the horses are!
My cottage design process involved drawing scale models and imagining hosting guests in a warm, welcoming environment. I made copious lists and checked off each logistical task from ordering furnishings to packing the truck strategically to get everything to Devon. That diligent organization gave me peace of mind that nothing would be omitted or left to chance.
The day of departure brought chilly rain, making the drive more challenging, but I arrived ready to set up. A missing screwdriver complicated things, but we adapted with a Phillips head key from a lamp box. After two days of assembling the cottage, it matched my vision without excuses. The electric fireplace I chided myself over bringing created a cozy ambiance on the cold rainy days, drawing admirers in from the cold.
The week that followed was filled with industry connections and new friendships. A number of international vendors provided excellent international contacts for me as a Certified International Property Specialist. Covering for each other’s cottages with our neighboring vendors led to pleasant camaraderie.
Promoting our boutique brokerage at a national show enabled conversations with horse owners from across state lines. I presented a talk on horse farm buying considerations, applying my recently printed book, Finding and Buying a Horse Farm.
If I took away just one thing from Dressage at Devon, it was confirmation that person-to-person interactions build relationships in a way websites can’t replicate. Preparing meticulously and sweating the details paid dividends. While a huge undertaking, exhibiting at Devon was ultimately an amazing opportunity to represent our brand and bring the authenticity of impeccable service to the heart of horse country.
If you’re in the market for an estate, land, or horse property, Properties on the Potomac is the right brokerage for you! Give us a call at 703-624-8333 today!
Properties on the Potomac, Inc. 