Tag: selling

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The Update That Will Change Many Agents’ Clients’ Privacy

On November 15, Zillow’s new Follow Up Boss policy activates.
It allows Zillow to analyze “mutual customer data” — information about people already stored in an agent’s database and active on Zillow. In practice, that means private notes, personal dates, communication records, and engagement metrics will most likely flow into Zillow’s broader system.

The Fine Print Behind the Automation

Agents and brokers across the country rely on Customer Relationship Management CRMs that promise efficiency. That speed has a price. By clicking “agree,” most have granted sweeping permissions that they have most likely not read. These updates are not breaches. They are contracts of consent written in language few real estate professionals have the time , patience, or legal acumen to interpret.

Why This Matters to You

Real estate is built on trust and confidentiality.
When client data becomes “shared metadata,” trust erodes. The public assumes its conversations with agents are private. Agents assume that their CRMs act as secure tools. Both assumptions are now questionable.

Properties on the Potomac Does It Differently

At Properties on the Potomac, technology serves judgement. We never replace judgement with technology.  Of course, we use advanced digital systems, but we maintain local control of all client data. No automated platform owns our client relationships, and no algorithm decides who receives correspondence.

Our data protocols are guided by three principles:

  1. Control: We decide where our data lives, and who can access it.
  2. Confidentiality: Your personal and financial information remains between you and your agent.
  3. Accountability: We read ‘agreements’ before signing and occasionally forego convenience for privacy. Your trust is not a click-through box.

Krasi’s extensive education in accounting and finance has developed a “radar” to detect potential conflicts of interests. In 2002, when her then brokerage demanded that all client data be entered into their centralized CRM system, Krasi changed companies.

When asked which CRM our company uses, Krasi replies, “spreadsheets.”  Why? Because our clients do not have to be “managed” with prewritten impersonal communication. Real Estate is still a PEOPLE business. The person who is helping you with your most important financial transaction must respect you more than AI-generated communication can offer.

The Bottom Line for You

Technology should enhance professionalism.  
Convenience is valuable, but not at the expense of control.

Technology must never erase human professionalism.

If you are considering a move or investment – reach our to Broker, Krasi Henkel

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You check one website for your home’s value, your neighbor uses another, and a potential buyer pulls up their phone during a showing to see what the “computer” says. After 39 years in real estate, I can tell you this: automated valuations are just sophisticated guesswork—and relying on them can cost sellers thousands.

The Algorithm Problem: Automated Valuation Models analyze data points: square footage, recent sales, tax records, etc. But what is more important is what they cannot analyze: the custom kitchen renovation that transformed your home, the problematic drainage in that “comparable” sale, or the fact that the house down the street sold quickly because of a job relocation, not market value.

Technology can do a lot, but it is important to understand that it misses:

  • Unique property features that add or subtract value
  • Neighborhood nuances invisible to databases
  • Market timing and seller motivation
  • Property condition variations
  • Jurisdictional changes affecting value
  • Micro-market trends within broader areas

Technology handles data processing efficiently. Humans interpret what that data means for your specific situation. An experienced agent knows that the “comparable” sale had certain issues, understands how a new development affects traffic patterns, and recognizes when timing creates opportunity or urgency.

Smart real estate professionals use technology as a starting point, not the final answer. Digital tools help us research, market, and communicate more effectively. They cannot replace the judgment that comes from walking through properties, understanding client needs, and reading market conditions that change faster than algorithms can adapt.

Algorithms can also distort appraisals—and that is where a competent, experienced agent can set the record straight. Several years ago, we listed a substantial property purchased by a tech professional who handled everything online, from discovering the listing to applying for a mortgage to the appraisal. The appraisal came in far below the contract price. Why? The appraiser spent barely five minutes at the property and based his assessment almost entirely on lot size and square footage, missing the unique features that truly defined its value.

What the ‘appraiser’ missed was the level of finishes and upgrades, including the brand new kitchen with state-of-the-art appliances and finishes, the renovated bathrooms, the newly installed hickory hardwood floors, the luxurious landscaping and hardscape throughout the back yard, and the new roof. The value of the missed elements exceeded 4 times the appraisal shortfall.

That is when the listing agent shut down technology and insisted on a local lender with local appraisers. The cost to the buyer was less than their internet options. The appraiser who visited spent extensive time learning the features and benefits of the particular property and submitted an appraisal slightly over contract price. They spent over an hour at the property. So—five rushed minutes with a checklist versus a full hour recognizing the details that truly defined the property’s worth. Which do you think produced the more accurate value?


At Properties on the Potomac, Inc. we use technology and automation to complete tasks. We use intellect and experience to value our clients’ properties. In a market where precision matters, you need someone who combines technological efficiency with human insight—especially in our Potomac area where unique properties and varying market conditions require local expertise that no algorithm possesses.

When choosing a listing agent, experience and strong support should be at the top of your list—your home deserves nothing less. To connect with one of our experienced agents, call or text 703-624-8333 today!

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If you’re not already familiar with Annandale, Virginia, let me introduce you to one of Northern Virginia’s best-kept secrets. Just inside the Beltway, Annandale has this wonderful way of feeling tucked away while still being close to everything. It’s the kind of place where tall trees line quiet streets, neighbors wave hello, and parks, trails, and local eateries are never more than a few minutes away. There’s a rhythm to life here that just feels a little easier.

One of the things I love most about Annandale is how connected to nature it is. On any given day, you might find yourself wandering the shaded trails of Hidden Oaks Nature Center or spending an afternoon admiring the beautifully kept grounds at Green Spring Gardens. Mason District Park is another local favorite—with concerts in the summer, sports courts, and walking paths, it’s a true community hub. It’s not uncommon to see families picnicking, friends catching up under the trees, or someone simply taking a quiet moment to themselves.

And while the parks and greenery are a huge part of the charm, Annandale also offers incredible dining and shopping. Whether you’re in the mood for international cuisine, a cozy brunch spot, or a quick bite on the go, you’ll find it here. Independent shops, specialty grocery stores, and neighborhood markets add to the local flavor, while larger retail centers are just a short drive away.

It’s also hard to beat Annandale’s location. With I-495, Route 50, and Little River Turnpike all within easy reach, you can get to D.C., Tysons, Alexandria, and beyond without much trouble. Public transit is readily available, with plenty of Metrobus and Fairfax Connector routes. For those juggling busy lives, having that kind of accessibility is a game changer.

But here’s what makes all of this even better: finding a newer home in this established community is incredibly rare—especially at a price point under $1 million. That’s what makes 6436 Holyoke Drive such a standout. Built in 2016, this home offers the modern floor plan, finishes, and efficiency today’s buyers are looking for—without having to compromise on location. Most homes in this area and price range were built in the 1960s and 70s, which makes this property a true find. It’s nestled on a quiet residential street with mature trees and a beautifully landscaped yard, and the interior is just as impressive—open, bright, and thoughtfully designed for everyday living and entertaining.

6436 Holyoke was built in 2016, a rare Annandale find

If you’ve been dreaming of a newer home with the convenience of living inside the Beltway, this one is absolutely worth a look. It’s the kind of property that doesn’t come around often, and it pairs perfectly with everything Annandale has to offer.

If you’re curious about the home—or just want to learn more about life in Annandale—I’d love to chat. Sometimes, the right move starts with the right conversation.

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The rise of iBuyer or “instant cash offer” programs has introduced a new way for homeowners to sell their properties quickly. These companies, backed by deep-pocketed investors, purchase homes directly from sellers, often closing transactions in just days. Unlike traditional homebuyers looking for a place to live or rent out, iBuyers aim to buy at the lowest possible price, make necessary repairs, and quickly resell the home for a profit. While this model provides convenience, sellers should fully understand the pros and cons before deciding if this is the best option for them.  

Advantages for Sellers  

  • No need to make repairs before selling  
  • Flexible options to cater to urgent selling timelines  
  • Guidance from local real estate experts  
  • A streamlined, turnkey process covering:
    • Contracts
    • Disclosures
    • State laws
    • Negotiations 

Disadvantages for Sellers  

  • Instant home purchase offers prioritize the iBuyer’s profit, not the seller’s best interest  
  • Sellers typically receive low offers and still pay high fees, sometimes exceeding traditional agent commissions  


The True Costs of iBuying  
iBuyer platforms operate with the goal of making a profit. That means the offers they make are often significantly lower than market value. On top of that, sellers face additional fees. While iBuyers market themselves as a way to avoid agent commissions, the reality is that their convenience fees range from 6% to 9.5%. Some even charge sellers additional fees that buyers would typically cover, adding another 1% or more to the cost.  

In total, the direct costs of selling to an iBuyer—excluding repair credits—can range from 7% to 10%, compared to the 5% to 9% in total costs when selling through a traditional agent. That “convenience” often results in sellers giving up a significant portion of their hard-earned equity.  

Repairs and closing costs are another key issue. In a traditional sale, these expenses are negotiable. With an iBuyer, there is no room for negotiation—sellers are simply charged for any necessary repairs. Once the iBuyer acquires the property, they will list it on the market, often for a higher price, within weeks. 

Why Using an Agent May Be the Better Choice  
The primary goal of iBuyers is to make money—not to give sellers the best deal. However, homeowners looking for a fast and hassle-free sale can still achieve that with an experienced real estate agent. Rather than eliminating agents from the process, the key to a smooth and profitable sale is proper preparation and an aggressive pricing strategy.  

Before accepting an iBuyer’s offer, consult a knowledgeable real estate professional. Invite an agent to review your net offer from the iBuyer before signing anything. A thorough analysis can reveal just how much equity you might be giving up. If an iBuyer sees your home as a profitable investment, you should take a closer look at your options before handing over your property at a discount.  

We break down the numbers in the video below:

Check out this real-world example of a home sale completed with a realtor versus an iBuyer.

As shown in the video, that’s over 10% less than what you could earn from a traditional sale. Is the convenience really worth that much? Your home is likely your largest asset—don’t let an iBuyer take a big cut of your investment.  

For more details, check out this article from Realtor.com.

Final Thoughts  
If you’re considering selling to an iBuyer, take the time to explore all your options. Before signing anything, consult with a real estate professional who can give you a clear picture of your home’s true value and the potential costs involved. You worked hard for your home—make sure you’re making the best financial decision for your future.

If you’re in the DC Metro area, give Properties on the Potomac a call at 703-624-8333 today!

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Finding the right real estate professional to advise and guide you through the acquisition or sale of one of your largest assets can make all the difference in your real estate journey. Whether buying your dream home or selling a property, an excellent Realtor® doesn’t just facilitate transactions—they provide expertise, guidance, and peace of mind during one of life’s most  significant financial decisions.

Why the Right Realtor® Matters
The real estate market can be complex and competitive. An excellent Realtor® brings market knowledge, negotiation skills, and professional connections that can save you time, money, and stress. They’ll help you navigate state and federal rules, paperwork, deadlines, and potential pitfalls while advocating for your best interests.

The Realtor® Advantage
Working with a Realtor® who is a member of the National Association of Realtors (NAR) provides significant advantages due to their commitment to a strict Code of Ethics. NAR members pledge to protect and promote their clients’ interests while treating all parties honestly.

The Code of Ethics goes beyond legal requirements, holding these real estate professionals to high standards of integrity, professionalism, and fairness in all transactions. This ethical framework ensures that the Realtor® provides accurate information, discloses potential conflicts of interest, and maintains confidentiality.

Their commitment to these principles means clients receive more transparent, ethical representation throughout the complex real estate process. Ultimately this leads to informed decisions and smoother transactions with reduced risk of miscommunication or ethical breaches.

How to Find Your Ideal Realtor®

Ask for Recommendations
Start by tapping into your personal network. Friends, family members, and colleagues who have recently bought or sold property can provide honest feedback about their experiences. Ask specific questions about what made their Realtor® exceptional or disappointing.

Research Online Presence and Reviews
Once you have some names, investigate their online presence:

  • Check their professional website and social media accounts
  • Read client reviews on platforms like Zillow, Realtor.com, and Google
  • Focus on feedback about communication, market knowledge, and negotiation skills

Verify Credentials and Experience
Make sure your potential real estate professional is:

  • Licensed in your state
  • A Realtor®; not merely a salesperson
  • An expert in your type of transaction (first-time buying, luxury homes, investment properties, etc.)
  • Holds relevant certifications or additional training

Interview Multiple Candidates
Schedule interviews with several realtors. During these conversations:

  • Discuss your specific needs and timeline
  • Ask about their recent transactions and success rates
  • Inquire about their communication styles and availability
  • Request examples of how they have handled challenging situations
  • Discuss what services you expect

Look for Local Expertise
A Realtor® with extensive knowledge of your target neighborhood or property type can provide invaluable insights about:

  • Market values
  • School districts
  • Community amenities
  • Future development plans
  • Property tax trends
  • Local regulations and zoning

Assess Communication Skills
Pay attention to how promptly and clearly they respond to your inquiries. Your Realtor® should:

  • Be responsive and professional
  • Listen deeply to your needs and concerns
  • Ask questions to verify their understanding and confirm your goals
  • Explain complex concepts in understandable terms
  • Provide regular and relevant updates throughout the process
  • Be honest, even when the news isn’t what you want to hear

Trust Your Instincts
Beyond credentials and recommendations, consider personal compatibility. You will be working closely with this person. Mutual trust and respect are essential.

Red Flags to Watch For
Be cautious of agents who:

  • Pressure you to make quick decisions
  • Are difficult to reach or slow to respond
  • Dismiss your questions or concerns
  • Can’t provide references from recent clients
  • Have limited knowledge of your target area
  • Promise unrealistic outcomes

Final Thoughts
Taking the time to find an excellent Realtor® is an investment that pays dividends throughout your real estate journey. The right professional will not only help you achieve your property goals but will also make the process smoother and less stressful.

One potential concern for buyers and sellers is that the exceptional Realtor’s guard their time. They do so because they give optimal services to their clients. Most top Realtor’s establish their annual goals as to how many clients they can and want to represent during the year. If you are considering a real estate transaction with a top Realtor® be sure to get on their calendars early.

Remember that you’re hiring someone to provide a service—ask questions, check references, and ensure the right fit for your needs. With the right Realtor® by your side, you will be well-positioned to navigate the real estate market effectively.

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In an era of algorithms and automated systems, real estate remains fundamentally about human connection. At Properties on the Potomac, we believe technology should enhance, not replace, personal service.

The Evolving Landscape of Real Estate Technology
The Old Model: Shiny Tech Toys
Once, agents competed by showcasing the newest technological tools. The agent with the most advanced gadgets often won client attention. But real estate is more than flashy interfaces—it’s about understanding, strategy, and genuine client care.

The Current Technological Ecosystem
Today’s real estate technology looks like this:

  • Listings broadcast instantly across multiple platforms
  • Automated lead generation systems
  • Websites that redirect potential buyers to paying agents
  • Advanced marketing algorithms

The “Numbers Game” Approach
Some top-producing agents now prioritize quantity over quality:

  • Automated calling systems
  • High-pressure scheduling
  • Transaction processing delegated to teams
  • Minimal personal interaction

The Hidden Cost of Impersonal Technology
When technology replaces people, consumers lose:

  • Personal relationship with their original listing agent
  • Comprehensive property understanding
  • Tailored market insights
  • Genuine communication


What Clients Really Want

  • Personalized communication
  • Proactive market updates
  • Agents who understand their unique needs
  • Skilled negotiation
  • Comprehensive property marketing


Consumer Empowerment: Your Choice Matters
You have the right to choose:

  • Personal service level
  • Marketing approach
  • Showing participants
  • Buyer qualification standards

Technology as a Tool, Not a Replacement
At Properties on the Potomac, we use technology strategically:

  • To save clients time
  • Enhance communication
  • Provide market insights
  • Support, not supplant, personal service


Our Commitment: Humanity First
We leverage technology to:

  • Streamline processes
  • Provide transparency
  • Support client goals
  • Maintain personal connections


The Real Value Proposition
In a market obsessed with speed, we focus on:

  • Quality over quantity
  • Relationship building
  • Thorough offer evaluation
  • Client-centric approach

A Final Thought
Technology can list a property, but only humans can truly understand a home’s story.

Ready to experience real estate with a human touch? Contact Properties on the Potomac, where technology meets genuine care. We’re not just selling properties—we’re helping you write your next life chapter.

Contact Broker, Krasi Henkel at 703-624-8333 (text for quickest response) and visit our website:   http://www.POTPHOMES.com

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The holiday season offers savvy sellers unique opportunities in the real estate market. While conventional wisdom suggests waiting until spring, listing during the festive period can give your property a competitive edge. Here are the advantages of listing your property during the holidays:

Decorated properties can be emotionally appealing.
The holidays can create an inviting atmosphere.
Little details can go a long way.


1. Serious Buyers Only
Holiday house hunters mean business. These motivated buyers often need to relocate for job changes or want to settle before the new year. With fewer casual browsers, your showings are more likely to convert to offers.

2.  Less Competition
Many sellers pull their listings during the holidays, creating a smaller inventory. Your property gains more visibility when fewer homes are on the market, potentially driving up demand and value.

3. Emotional Appeal
Homes showcase exceptionally well during the holidays. Decorated properties create an inviting atmosphere, helping buyers envision their future celebrations in the space. The warm, festive ambiance can trigger emotional connections that drive purchasing decisions.


4. Year-End Tax Benefits
Many buyers seek to complete purchases before December 31st for tax advantages. This urgency can accelerate the selling process and strengthen your negotiating position.

5. Corporate Relocations
January is prime time for job transfers. Early-winter listings capture these motivated buyers who need to secure housing quickly.

The holiday season transforms potential challenges into strategic advantages for sellers willing to buck traditional timing. With the right positioning, your festive listing could be the gift that keeps giving. It is not too late to begin the selling process now. Reach out to Properties on the Potomac at 703-624-8333 to see if listing your property now makes sense for you.

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Is it better to have lots of offers to select from or no offers? That is the key question in pricing your home. If you want the highest value for your house, the right price is crucial, regardless of market conditions.

When selling your home, determining the right price from the outset is essential for a successful sale. Accurate pricing not only attracts the right buyers but also increases your chances of a quick and profitable transaction. An appropriately priced home appears in search results for buyers looking in the correct range, while an overpriced property may deter interest, leading to longer market times and missed opportunities.

Homes that linger on the market can raise red flags for potential buyers, causing them to question the property’s value. In contrast, homes priced correctly tend to generate excitement and urgency, prompting quicker offers and potentially even bidding wars. This competitive atmosphere can lead to offers that meet or exceed your expectations.

Additionally, starting with the right price reduces the likelihood of needing to make price cuts later, which can signal desperation and negatively impact your negotiating power. Maintaining market momentum is crucial, and a well-priced home can help you achieve that.

Ultimately, pricing your home accurately is a key factor in securing a successful sale. At Properties on the Potomac, we are dedicated to helping homeowners navigate this critical aspect of the selling process. If you’re ready to sell, contact us at 703-624-8333 today! Our team will guide you through every step and ensure you achieve the best return on your investment.