Staging Your Home For Sale
To Stage or Not?


Home staging has become a huge trend in the real estate industry. An online search for “home stagers in my area” will result in myriad professional home stagers. With the prevalence of home staging on TV and in real estate photos, you may think that home staging is inevitable for your potential house sale. Sellers have been trained to believe that they live in a hovel and cannot sell their property without thorough staging. That is most likely not the case.
While it is true that many buyers are not financially prepared to make major improvements to a property in order for it to be listed for top value, your house might just need some continuity, decluttering, or maybe even a coat of paint.
Before embarking on selling prep, contact us. We are professional real estate experts and have seen and sold everything from minimalist showplaces to near-hoarding situations. We work with many buyers and “see” properties through their eyes. We know what they see and how they react to certain spaces and items.
When we meet to review your plans, we will see your property and take a “reading” of it. If necessary, we will develop a plan that is efficient and effective for your specific property. While we do not charge for our staging service, we require a signed Listing Agreement before we proceed. Our goal is to give you our best advice whether rearranging furniture, bringing in some staging materials, recommending removal of some items, or repainting certain areas. Your finances are always key in our recommendations.
If you have lived in your property for a long time, we will discuss possible “updating” or curating certain items to present the best possible property image to appeal to the broadest range of qualified buyers. Our goal is to not spend your money and unless the circumstances are extreme, we would never suggest emptying your home and renting staging furnishings.
If you are a collector, we might recommend packing up some of your collection(s). If you have beautiful antiques that are fragile, we will discuss safeguarding them. If you have amazing art, it might be beneficial to take some down to prevent distractions from the buyers’ purpose of selecting your house.
What should you do with family portraits? That is a very personal matter. One or two might be fine. Walls of children’s school photos might be overwhelming. We look at every space and consider the overall impression the property makes to a buyer in the first 30 seconds. We offer our advice based on the Malcolm Gladwell principal presented in his book, Blink.
We start from the street and work our way to the closets with our recommendations.


In the end, everything has value. Doing nothing (should anything be needed) will generally yield a lower selling price. Excessive minimalism could be off-putting and not generate an offer quickly, thus possibly selling for less. We work with our sellers to develop a good balance of reselling a home to buyers in search of a home.
Before you take matters into your own hands, call Properties on the Potomac at 703-624-8333 to discuss your goals and needs. Together, we will develop the plan that best suits you and captures the best buyers. Schedule your appointment with us today!































