Cold weather changes the rhythm of our homes. We shift from open windows and outdoor evenings to warm fireplaces, hot tea, and the satisfying quiet of a winter night. Yet winter requires more than comfort. It asks that we protect what protects us. A thoughtful checklist now prevents emergencies later.
Protect Pipes from a Cold Night
Few things interrupt a peaceful winter evening like a frozen pipe. When water turns to ice, it expands and can burst pipes behind walls or beneath floors. The damage is both expensive and preventable. Insulate exposed pipes in garages and crawl spaces. Keep interior temperatures steady, especially overnight. If you plan to be away, leave the heat set above fifty-five degrees. A winter night is no time for the house to fend for itself.
Ice Dams and Rooflines
Snow on the roof is picturesque until warm air beneath melts it, and it refreezes at the eaves. The ice forms a dam, and water has nowhere to go except beneath shingles. It is the hidden kind of problem that appears in March when ceilings become discolored. Proper attic insulation and ventilation keep temperatures uniform. Clean gutters before the first snowfall, and if heavy snow arrives, use a roof rake from the ground. Let the roof stay cold. That is the goal.
Walkways and Concrete Surfaces
Salt seems like a winter necessity until one remembers that salt breaks down concrete. Over time, it erodes driveways and walkways. The better approach is calcium magnesium acetate or similar products that are kinder to surfaces. The real secret is prompt snow removal. The less ice forms, the less melting product you need.
Doors, Windows, and Storm Doors
Winter air knows how to slip inside. A loose latch or worn weather stripping can make a room feel twenty degrees cooler. Take a moment when you close storm doors. Listen for the latch. Check windows and sliding doors for small gaps that invite drafts. Replace worn seals. Secure latches. These are small details that make a noticeable difference on a January morning.
Fireplaces, Embers, and a Cautionary Note
A winter fireplace is one of life’s quiet luxuries: a chair nearby, a warm beverage, and the comfort of real heat. Yet fireplace ash carries a danger many homeowners underestimate. Hot embers can remain active for hours.
Never dispose of them outdoors or in the yard. A breeze can reignite ash and send embers toward siding, mulch, or wood structures. Always place ashes in a metal container with a lid, kept away from the house, until fully cooled. It is a simple precaution that prevents a house fire while everyone is asleep.
Winter Should Be Enjoyed
The purpose of preparation is not worry. It is confidence. Once the essentials are handled, winter can be what we hope it will be: evenings by the fire, comfort in familiar rituals, and the quiet pleasure of knowing the house is ready.
Here’s to enjoying the season prepared and protected.
After attending the Loudoun County Chamber of Commerce ‘PolicyMaker Series: Postelection Aftermath’ I walked away with concerns and considerations. This blog is not intended to make or take a political stand, but to outline possibilities and current actions. Keeping you informed so that you can make the best possible decisions, is always my goal.
Politicians and analysts banter the term, affordable housing. Let’s unpack this concept and discover how, if at all, affordability can be affected.
The variables of affordability consist of the following obvious pieces:
The price of real estate
The mortgage interest rate
The mortgage term (number of years)
Cost to insure
Taxes
Income tax incentives (if any)
Housing supply and local zoning
To improve affordability, one or more of the above variables must be influenced as follows:
Private property values are subject to market forces.
Mortgage interest rates while variable, can be subsidized by jurisdictions or offset by tax savings
The term of the mortgage 15-30-50 affects the monthly payment
Insurance is partly environmental risk based, and partly determined by your desired value to insure and what to include.
Taxes – real estate taxes are based on jurisdictional assessments. You can appeal assessments. You can elect officials who would reduce tax rates.
The Federal government or even the state can make interest, taxes, etc. deductible at higher rates – AKA – subsidizing through deductibility.
Supply and demand shifts from scarcity to accessibility can partially be accomplished through thoughtful zoning and maybe expeditious reviews.
Below are possible solutions but will require bold federal and state participation.
Let’s clear one thing up – homeowners do not plan to decrease the asking prices for their houses in a scarcity scenario. Insurers have suffered massive losses and will likely not be reducing their rates, and their reinsurers will most likely not be doing the same.
Property taxes – you can evaluate your jurisdictional budgets and determine potential austerity measures with which to justify tax reductions. We all know that this is a long term project involving studies, hearings, and elections.
While on the topic of property taxes and local jurisdictions, one way to increase supply would be to loosen zoning regulations and shorten permit and inspection periods. All of that requires public hearings. Realistically, when was the last time a voting block voted to increase density?
Income tax deductibility or credits could be useful subject to income limits. This will require political maneuvering, bills, vetoes, and committees, and lots of talk and perhaps a little help.
Mortgage interest is a possible variant. When affordability is addressed, it is often addressed for first time home buyers. The US government, states, and local governments offer mortgage loans to offset cash down payments, and structure loans based on a variety of criteria. This is where creativity can set in and offers interesting options to consider.
Let’s look at Virginia for example. There are several assistance loan products including down payment and closing cost grants. After that there is Virginia Housing (formerly VHDA), which is funded through bonds and are not and do not affect the tax base. These loans come with quite a few strings and qualification can be onerous. Looking at today’s mortgage rate, I note that VHDA is offering their loan for 6.5%. Yet FHA, VA, USDA are all below 6%.
Another mortgage alternative is increasing the loan amortization terms from 30 to 50 years. Yes, the total interest paid will be higher, but the monthly payment can become affordable. Consider the example below:
$500,000 loan at 5.75%
30 year principal and interest (PI) payment: $2918
50 year principal and interest (PI) payment: $2540
The monthly savings will be: $ 378
That difference can make the difference in qualifying.
It will cost more over the life of the loan. The reality is that most people move every seven years. Loans can be refinanced if rates decline. I have met very few people who retained their original loan to its final payment. The 30-year mortgage was originally tied to the 30-year treasury bill. Though, the 10-year Treasury Note is a more direct benchmark. The 30-year treasuries are called “long bonds.”
Zoning:
Zoning adjustment measure has been on Virginia’s local jurisdiction radar for over five years. Since 2020 initiatives to modify local zoning to permit density increases have been proposed.
Last week, a circuit court judge recently ruled in favor of the City of Alexandria in the “Zoning for Housing” lawsuit, dismissing the case and allowing the city’s zoning reforms to stand.
The case had been brought by local property owners, Coalition for a Livable Alexandria, protesting the density changes and their perceived impact on their properties. This ruling allows the city’s “Zoning for Housing” ordinance to proceed.
A question: with the decision in place, can a developer now buy a single family house, tear it down and build a multi-family structure? What are the limits? What are the safeguards? Where will those residents park? How will the existing infrastructure support the additional density as far as education and traffic?
In Tysons, a similar initiative has been enacted. Click here to learn more about these and other Virginia measures.
While political promises abound, reality sets in. The recent election platform was heavy on affordable housing. When I inquired at the recent event, about the “how” of the promises, the moderator ‘ran out of time.’ I asked why VHDA loan rates outstrip all other loan rates. When I approached one of the State senators, he told me that they are “looking into it.” The urgency? Subject to interpretation. They seem focused on zoning changes as the primary solution.
There is no easy fix. Everyone must get involved and ask the hard questions: When politicians promise ‘affordable housing,’ ask them: Affordable to BUY, or affordable to RENT? Those are two very different things – one builds wealth and independence, the other creates permanent tenants beholden to landlords and government programs. The days of happy ambivalence are gone. You should pay close attention and make your decisions thoughtfully.
If you want to buy your first home, contact Broker Krasi Henkel. Her nearly 40 years of experience and exceptional lender network, produce dream-come-true scenarios. If you want to be one of the lucky few – text Krasi today – 703-624-8333.
The Update That Will Change Many Agents’ Clients’ Privacy
On November 15, Zillow’s new Follow Up Boss policy activates. It allows Zillow to analyze “mutual customer data” — information about people already stored in an agent’s database and active on Zillow. In practice, that means private notes, personal dates, communication records, and engagement metrics will most likely flow into Zillow’s broader system.
The Fine Print Behind the Automation
Agents and brokers across the country rely on Customer Relationship Management CRMs that promise efficiency. That speed has a price. By clicking “agree,” most have granted sweeping permissions that they have most likely not read. These updates are not breaches. They are contracts of consent written in language few real estate professionals have the time , patience, or legal acumen to interpret.
Why This Matters to You
Real estate is built on trust and confidentiality. When client data becomes “shared metadata,” trust erodes. The public assumes its conversations with agents are private. Agents assume that their CRMs act as secure tools. Both assumptions are now questionable.
Properties on the Potomac Does It Differently
At Properties on the Potomac, technology serves judgement. We never replace judgement with technology. Of course, we use advanced digital systems, but we maintain local control of all client data. No automated platform owns our client relationships, and no algorithm decides who receives correspondence.
Our data protocols are guided by three principles:
Control: We decide where our data lives, and who can access it.
Confidentiality: Your personal and financial information remains between you and your agent.
Accountability: We read ‘agreements’ before signing and occasionally forego convenience for privacy. Your trust is not a click-through box.
Krasi’s extensive education in accounting and finance has developed a “radar” to detect potential conflicts of interests. In 2002, when her then brokerage demanded that all client data be entered into their centralized CRM system, Krasi changed companies.
When asked which CRM our company uses, Krasi replies, “spreadsheets.” Why? Because our clients do not have to be “managed” with prewritten impersonal communication. Real Estate is still a PEOPLE business. The person who is helping you with your most important financial transaction must respect you more than AI-generated communication can offer.
The Bottom Line for You
Technology should enhance professionalism. Convenience is valuable, but not at the expense of control.
Technology must never erase human professionalism.
There seems to be a growing trend toward “burning bridges” as a form of self-assertion. It appears often, even celebrated, as though torching a connection is a mark of independence or strength.
Let’s pause and ask, “why?” To satisfy an ego? To prove a point? To protect ourselves from discomfort?
The truth is simpler. We never know when a door might open again. By burning the bridge, we limit opportunity. By leaving it standing, even unused, we preserve possibility.
Years ago, I worked for an exceptionally brilliant executive director. At our staff meetings, he would always end with the same words: “Be nice. You never know who your next boss will be.”
That line has stayed with me for more than five decades. The wisdom is timeless. Being nice costs nothing, and it buys peace of mind, grace, and long memories in one’s favor.
When negotiating with a difficult client or agent, consider the value of restraint. Not every disagreement demands destruction. Some require distance, but distance is different from demolition.
Of course, there are rare situations that justify a clean break. Yet in my many decades of business—as an auditor, portfolio manager, director, Realtor®, and broker, I am grateful that I have resisted the temptation to light the match. The people who might have deserved the flame have long since forgotten, and those who would have cared might have turned away.
Fire is satisfying only for a moment. Bridges, however, can stand for a lifetime.
The Washington area housing market is changing. Federal job cuts, mortgage rate shifts, and more homes for sale mean different conditions than we have seen in recent years. Here is what the numbers tell us and what it means for your real estate decisions.
Government Jobs and Our Local Economy About 20,000 federal workers have left their jobs since December. Professional services companies that work with the government have also cut positions. This sounds alarming, but the bigger picture shows our economy adapting. Construction jobs are booming in Northern Virginia, and total employment continues growing despite the federal cuts.
We have been through this before. In the 1990s, the federal workforce dropped by 379,000 people during the Clinton years. The region survived and eventually thrived. By 1999, home sales jumped 12 percent and new construction hit levels not seen since 1986. Our market knows how to adjust.
Mortgage Rates: Do Not Expect Miracles The Federal Reserve cut rates by a quarter point, but your mortgage payment will not drop dramatically. Mortgage rates usually fall only about 0.10 to 0.20 percent after Fed cuts. On a $500,000 loan, that saves maybe $45 to $55 per month.
Thirty-year fixed rates will likely stay in the mid-6 percent range through the end of the year. These rates feel high compared to the crazy-low rates during COVID, but they represent normal historical levels. If you have an adjustable-rate mortgage or home equity line, those will drop more quickly with Fed cuts.
The Big Picture: A Calmer Market
The Northern Virginia Association of Realtors forecast shows a market returning to earth after years of wild swings:
Home Prices: Rising 2 to 2.5 percent per year, about the same as general inflation. No more double-digit jumps.
Home Sales: Steady to slightly up, especially for single-family houses in good neighborhoods.
Available Homes: Way more inventory: 50 to 80 percent increases from last year. This sounds dramatic, but we are just getting back to normal levels after years of almost nothing for sale.
August numbers show the trend: 4,264 home sales (down 2 percent from last year) with a median price of $625,000 (up 2.1 percent). Homes now take 19 days to sell instead of 10 days last August. Buyers have time to think.
Each Area Tells Its Own Story
Washington DC and Maryland Counties The District and Maryland suburbs show more pronounced market cooling. Median prices hit $625,000 in August, up 2.1% from last year. Homes are taking an average of 19 days to sell—about 11 days longer.
Contract activity increased by 2.9% from 2024. Montgomery and Prince Georges counties face stronger headwinds than their Virginia counterparts.
Fairfax County The steadiest performer. Prices up 2.2 to 2.5 percent, sales holding firm. Inventory increasing but nothing crazy. If you want predictable, Fairfax delivers.
Arlington County There are two different markets here. Single-family houses are hot: sales up 16 percent, prices rising 2.2 percent. But condos are struggling with prices falling 4.9 percent and fewer sales.
Alexandria Solid but not spectacular. Prices are up 2 to 3 percent. There are decent sales for houses and townhomes, but condos are having trouble. There is more inventory coming, which helps buyers.
Market conditions vary drastically by location.
Prince William County This is the toughest spot right now. Sales are falling for all home types, from 2 percent down for townhomes to almost 7 percent for condos. Prices are rising, but barely. If you are buying here, you have negotiating power.
Loudoun County Balanced growth. Prices are up 2.5 percent, single-family sales jumped 13.5 percent. Even condos are holding steady. Inventory is building but demand is keeping pace.
What This Means for You Buying a Home: Best conditions since before COVID for people not worried about government job cuts. More houses to choose from, less bidding wars, time to inspect and negotiate. Sellers cannot demand perfection anymore.
Selling Your Home: Price it right from day one. The days of throwing any number on the market and getting five offers are over. Good houses in good neighborhoods still sell quickly, but overpriced homes sit.
Investing: Look for value in areas showing relative strength. Single-family houses are outperforming condos across most areas. Prince William offers potential bargains for patient investors.
History Suggests Optimism The 1990s federal job cuts show how this story can end. After initial adjustment, the DC area came back stronger. The economy is different now—less tech boom, more diverse job base—but the pattern holds. People want to live here, and that underlying demand supports home values.
The Bottom Line We are moving from an extreme seller’s market to a more balanced market. Buyers have choices again. Sellers must have realistic expectations. The extremes no longer work.
For the first time in years, both buyers and sellers can succeed if they understand current conditions. The key is working with someone who knows these neighborhood differences and can spot the opportunities that others miss.
The Washington area remains one of the strongest housing markets in the country. We just have to adjust our expectations to match reality instead of the pandemic craziness we have been living through.
Do you need specific guidance for your situation? Properties on the Potomac helps buyers and sellers navigate changing markets with our depth of expertise and honest advice. Contact us at 703-624-8333 today!
Recently, a client at a closing was visibly pleased. His previous transaction had been a nightmare of delays, complications, and broken promises. “How is this possible?” he asked. “We are not late. We did not have to see 25 properties. I can’t believe there was no drama or delays.”
His relief was understandable. Too many homeowners experience exactly what he described with his previous agent—endless delays, broken promises, and frustration that turns what should be an exciting milestone into a stressful ordeal.
The focus on agents’ personal achievement has created a dangerous shiftin the industry.
The difference was simple. We focused on his success, not ours.
Every day, real estate agents receive messages about “dominating” markets and achieving “success.” These words have lost their meaning. Real estate does not dominate anything. True success belongs to our clients, not to us.
The focus on agents’ personal achievement has created a dangerous shift. Agents are encouraged to measure themselves by transaction counts, market share, and recognition. Meanwhile, the people served, those who trust us with their largest financial decisions, become secondary to our professional scorecards.
Why Do We Exist? Our clients lack the time and resources to handle complex transactions. They need advocates to protect their interests as fiercely as we would protect our own.
When we execute properly, our clients succeed. When our clients succeed, we have done our job. The rest is noise.
Zig Ziglar understood this principle: “You can have everything in life you want, if you will just help other people get what they want.” In real estate, this means one thing—helping people buy or sell property successfully.
How Systems Serve Clients A new client reached out to us after losing three offers with a different agent. This couple had sacrificed for five years to save for their first home. They were immigrants who had lived with relatives, saving every possible dollar. They deserved better than they had received.
“Can you help us buy a house?” they asked.
They showed us their dream home that was ‘coming soon’ but they were worried: “We don’t think we can get it because too many people will want it ahead of us.”
Our systems position our clients very well. We have designed our systems because clients need advantages.
This couple followed every bit of our advice. In the end, our client was the chosen offer. How? With the help of our outstanding support team and the specific system that we employ for our clients in tough negotiating situations. The best part was that our client bought the property for less than they had expected to pay for it. Our systems are designed to benefit our clients—both buyers and sellers. We have different systems for different situations.
Standing Firm When It Matters Home inspection issues can break a sale. One of our recent listings came up with some inspector-recommended improvements. The buyers’ agent submitted the list to us. The seller had already priced their property with these repairs in mind. We saw through the “let’s negotiate” ploy to get the price and the repairs. The agent threatened choosing a competing property if the repairs were not made. With our advice, the seller held firm. The property closed.
Standing firm serves clients when the alternative is accepting unreasonable demands or unfavorable terms. We know when to negotiate and when to hold the line.
When juggling extensive numbers of competing transactions, someone gets shortchanged. When the focus is on volume over execution, quality suffers. When prioritizing personal success over the client’s success, everyone loses.
What Is Success? August was another great month. Multiple transactions closed successfully. Clients achieved their goals. Yet, we did not dominate anyone or anything. We do not claim success for ourselves. Our clients succeeded.
Real estate is not a competitive sport. There are 325 million people in the United States and 128.7 million households. 1.7 million real estate agents serve this market. There are enough transactions for everyone willing to commit to client success.
Our past achievements are just that—in the past. We focus on our clients’ future.
Our Promise at Properties on the Potomac, Inc. We intentionally limit the number of active clients we serve to ensure each one receives the highest level of attention and care. Our focus is on helping you succeed with your real estate goals—not on chasing numbers or statistics.
If you are looking for an agent who prioritizes your needs first, reach out today for a personalized consultation. Call, text, or email us—we would love to talk about your unique situation.
Our Promise at Properties on the Potomac, Inc. We intentionally limit the number of active clients we serve to ensure each one receives the highest level of attention and care. Our focus is on helping you succeed with your real estate goals—not on chasing numbers or statistics.
If you need an agent who prioritizes your goals above their own statistics, reach out today for a private consultation. Call, text, or email us—let’s discuss your personal real estate needs: 703-624-8333.
Just 30 miles west of Washington, D.C., nestled in the heart of Loudoun County, Brambleton, VA is a community built for modern living—with intentional design, walkable charm, and a strong sense of connection. Whether you’re raising a family, launching a career, or simply seeking a slower pace without giving up convenience, Brambleton offers the best of both worlds.
A Community with Vision
Founded in the early 2000s, Brambleton was designed from the ground up as a master-planned community, blending residential, commercial, and recreational spaces in a way that feels thoughtful and cohesive. Unlike older neighborhoods that evolved over time, Brambleton was built with intention: every path, park, and plaza is part of a larger vision focused on lifestyle and livability.
Why People Love Living in Brambleton
1. Community-Focused Living What truly sets Brambleton apart is its tight-knit, neighborly atmosphere. Community events like summer concerts, farmers markets, food truck nights, and seasonal festivals turn neighbors into friends and make the neighborhood feel like home from day one.
2. Urban Convenience Meets Suburban Space Brambleton residents enjoy easy access to dining, shopping, and entertainment—all within the community itself. The Brambleton Town Center is a local hub featuring restaurants, a movie theater, fitness studios, and more. Plus, with access to major commuter routes and the Silver Line Metro extension, getting into D.C. or Tysons has never been easier.
3. Trails, Parks & Outdoor Living Brambleton is laced with miles of walking and biking trails that connect neighborhoods to parks, playgrounds, and natural areas. Whether you’re pushing a stroller, walking the dog, or training for your next race, the community is built to keep you moving and outside.
4. Family-Friendly & Future-Focused From highly rated schools to modern amenities like the Brambleton Library and community pools, Brambleton is ideal for families looking to put down roots. The community’s forward-thinking design also includes high-speed fiber internet built into every home—perfect for remote work and digital learning.
5. A Variety of Home Styles Whether you’re looking for a spacious single-family home, a sleek townhome, or a low-maintenance condo, Brambleton offers a range of options to fit your lifestyle and budget—many built with contemporary finishes and energy-efficient features.
Final Thoughts Brambleton isn’t just a neighborhood—it’s a lifestyle destination. With its walkable design, family-friendly vibe, and thoughtful blend of nature and convenience, it’s no surprise this Loudoun County gem continues to grow in popularity.
Thinking about making a move to Brambleton? Properties on the Potomac is here to help you find the perfect place to call home in this vibrant, connected community!
Navigating Uncertainty: Real Estate at a Crossroads Never has the real estate landscape been so contradictory – simultaneously showing signs of strength and vulnerability. Are we facing a boom, a bubble, or an impending bust?
Properties on the Potomac’sKrasi Henkel has accurately predicted the last three real estate cycles from downturns to upswings. Her proven foresight is more valuable than ever in today’s complex market.
While technology floods us with information at unprecedented speeds, we mustn’t forget the human element of real estate – these are decisions about your most significant asset and potentially your largest liability.
Are We Heading for Another 2008? The question on everyone’s mind: Are we reliving 2007, with 2026 poised to mirror the 2008 collapse? Perhaps – but today’s landscape features critical differences:
Severe Housing Shortage: Virginia alone faces a deficit of 300,000-500,000 units
Historic Low Affordability: Homeownership remains out of reach for many
Improved Interest Rates: Creating new opportunities for strategic buyers
Record-High Prices: Pushing market elasticity to its limits
Building Market Pressure: Indicators point toward an inevitable correction
Make Decisions with Expertise, Not Algorithms Should you buy now? Is it time to sell? These questions demand more than automated valuation models and trending hashtags.
With firsthand experience navigating multiple real estate cycles, Krasi has developed a proprietary system to help Properties on the Potomac clients evaluate their options and craft intelligent, personalized strategies.
The bottom line: Don’t trust algorithms alone with your financial future. At Properties on the Potomac, Inc., our agents bring sophisticated understanding of real estate economics, finance, and equity evaluation to every client relationship.
Our singular mission is protecting our clients’ best interests during these uncertain times. For 2025, we have limited availability to welcome new clients. Don’t miss your window to explore your options with true market experts.
Krasi Henkel Transforms Lives Through Exceptional Real Estate Experiences and Services
In the world of real estate, true excellence goes far beyond transactions—it’s about creating transformative living experiences. “My journey is a testament to the power of perseverance, passion, and profound personal commitment,” says Krasi.
A Legacy of Determination
Krasi describes her early experience, “My real estate story began not in boardrooms or luxury open houses, but in a moment of childhood resilience. At just nine years old, I stood alongside my immigrant parents, challenging the status quo when faced with discriminatory housing practices. When we were told, ‘We don’t sell to people like you,’ I responded by asking what we needed to become to achieve our dreams.”
“The day we moved into our new home was more than a real estate transaction—it was a pivotal moment of hope, opportunity, and the American dream realized. Those early experiences taught me that a home is far more than brick and mortar; it’s a sanctuary where families grow, dreams take root, and futures are shaped,” reflects Krasi.
Leadership and Continuous Growth
As a testament to her industry standing, Krasi currently chairs the NVAR (Northern Virginia Association of Realtors) Small Broker Forum 2025. She is also one of just 25 members selected for the prestigious 2025 NVAR Leadership Institute. Her commitment to professional excellence includes earning a Certificate in Business Excellence from the College of William and Mary and a Master Certificate of Negotiation from Harvard Law School’s Program on Negotiation.
When not transforming the real estate experiences of her clients, Krasi enjoys life on her horse farm with husband Jon Henkel, who serves as Associate Broker at Properties on the Potomac, Inc. Together they share their home with four horses, four cats, and their beloved Bernedoodle, Sophie. Krasi’s passions include dressage riding, nature walks in her favorite parks, the arts, and writing insightful blogs about real estate, arts, and lifestyle.
Expertise Meets Empathy
With over three decades of professional real estate experience, Krasi brings a unique blend of market expertise and deep personal understanding to every client relationship.
“I don’t just help clients buy or sell properties; I help them curate lifestyle environments that reflect their deepest aspirations,” Krasi explains. “Whether seeking an urban retreat, a suburban community experience, an equestrian estate, or a strategic property investment, I guide clients to clearly identify their true desires before designing customized solutions.”
Having served thousands of clients with billions in real estate transactions, Krasi maintains an exceptional market intuition. She provides timely counsel on when to act decisively, when to pivot strategies, and when patience is the wisest approach. Her track record speaks for itself—she accurately predicted each market fluctuation since 1988 and their subsequent recoveries.
Curious about her current market insights? Contact Krasi for your personalized market report.
The rise of iBuyer or “instant cash offer” programs has introduced a new way for homeowners to sell their properties quickly. These companies, backed by deep-pocketed investors, purchase homes directly from sellers, often closing transactions in just days. Unlike traditional homebuyers looking for a place to live or rent out, iBuyers aim to buy at the lowest possible price, make necessary repairs, and quickly resell the home for a profit. While this model provides convenience, sellers should fully understand the pros and cons before deciding if this is the best option for them.
Advantages for Sellers
No need to make repairs before selling
Flexible options to cater to urgent selling timelines
Guidance from local real estate experts
A streamlined, turnkey process covering:
Contracts
Disclosures
State laws
Negotiations
Disadvantages for Sellers
Instant home purchase offers prioritize the iBuyer’s profit, not the seller’s best interest
Sellers typically receive low offers and still pay high fees, sometimes exceeding traditional agent commissions
The True Costs of iBuying iBuyer platforms operate with the goal of making a profit. That means the offers they make are often significantly lower than market value. On top of that, sellers face additional fees. While iBuyers market themselves as a way to avoid agent commissions, the reality is that their convenience fees range from 6% to 9.5%. Some even charge sellers additional fees that buyers would typically cover, adding another 1% or more to the cost.
In total, the direct costs of selling to an iBuyer—excluding repair credits—can range from 7% to 10%, compared to the 5% to 9% in total costs when selling through a traditional agent. That “convenience” often results in sellers giving up a significant portion of their hard-earned equity.
Repairs and closing costs are another key issue. In a traditional sale, these expenses are negotiable. With an iBuyer, there is no room for negotiation—sellers are simply charged for any necessary repairs. Once the iBuyer acquires the property, they will list it on the market, often for a higher price, within weeks.
Why Using an Agent May Be the Better Choice The primary goal of iBuyers is to make money—not to give sellers the best deal. However, homeowners looking for a fast and hassle-free sale can still achieve that with an experienced real estate agent. Rather than eliminating agents from the process, the key to a smooth and profitable sale is proper preparation and an aggressive pricing strategy.
Before accepting an iBuyer’s offer, consult a knowledgeable real estate professional. Invite an agent to review your net offer from the iBuyer before signing anything. A thorough analysis can reveal just how much equity you might be giving up. If an iBuyer sees your home as a profitable investment, you should take a closer look at your options before handing over your property at a discount.
We break down the numbers in the video below:
Check out this real-world example of a home sale completed with a realtor versus an iBuyer.
As shown in the video, that’s over 10% less than what you could earn from a traditional sale. Is the convenience really worth that much? Your home is likely your largest asset—don’t let an iBuyer take a big cut of your investment.
For more details, check out this article from Realtor.com.
Final Thoughts If you’re considering selling to an iBuyer, take the time to explore all your options. Before signing anything, consult with a real estate professional who can give you a clear picture of your home’s true value and the potential costs involved. You worked hard for your home—make sure you’re making the best financial decision for your future.
If you’re in the DC Metro area, give Properties on the Potomac a call at 703-624-8333 today!
Properties on the Potomac, Inc. 